GENRE

Steve Neale
Genres are more dynamic
Theorists believe it is the familiarity of the genre and conventions of the genre which make the audience desire to watch the text
Genres are instances of repitition and difference

My genre of magazine is pop- you can tell this from the cover due to the purple bold writing which stands out and also the artist on the front which is Kesha- this is a familar artist who everyone knows of. So my maagazine would follow through with what Steve Neale states.

My genre of music video is indie/alternative, you can see this clearly by the way the band is dressed in jeans, messy hair and polo shirt and also the the instruments they use in their peformance. This is something people will look for when wanting to watch/listen to music so they feel they are aware of the genre if it is something they normally listen to. As some people do not like to come out of their comfort zone when listening to music.

Rick Altman

Semiatic- Conventions of genre that communicate with audience eg characters
Western- Horses, guns
Syntactic- Concerned with sematic elements and structure of narrative genres eg rom com lovers wont like eachother. Then they will and will end up together
Pragmotics- How genre can be seen in a different way
Audience able to see in different way
WEB 2.0- huge impact

Music video- Couple is happy together and seems like everything is perfect and nothing is wrong, then you find out boyfriend is meeting up with someone else and that they won't get back together as the girlfriend hates the boyfriend and no longer trusts him. Then they get back together at the end by the handing of a new bracelet which is white- meaning that it is fresh and the start of something new.

Intertextuality
Is evident in many music videos, as so many video directors went to film school
Many films are iconic, directors inspried by what they have seen on big screen
References from music videos come from art and culture
Tv is a place for ideas for music video
John stuart states that music videos are; incorportating, raiding and reconstructing
By incoroprorating aspects of another media text into music video allows audience to see something more familuar. Also asks them to consider new meanings and interpretations

Feminism
Goodwin makes references to the way in which workers bodies are represented. He suggests they are quite
voyeurism
voyeurism-(direct gaze, other people looking at artist, insight into artists life, screens and mirrors)
Strong beleifs that women are equal to men
Women stand up for themselves

Magazine front cover- Has Kesha staring at camera with in a medium shot, this is showing the whole of her face which is looking sad and as if she has something to tell the readers due to the emotional look on her face.Its like she needs to let out to someone instead of keeping it to herself.